Does your business operate without a website? If the answer is yes, it’s a bit like your business doesn’t exist, or at least it might no longer exist in the short or medium term. Indeed, according to a study by Email-Brokers relayed by Le Figaro , “81% of French companies that went bankrupt in 2013 purely and simply failed to bet on the Net”.
The modern buyer goes on the internet because they are looking for information and in the business world, information is an important data. A website helps explain to visitors to your site how you can meet their needs. According to a study by Forrester , 74% of shoppers conduct more than half of their research online before making a purchase. So, if you don’t have an online presence, you risk turning away a large majority of buyers.
“81% of French companies that went bankrupt in 2013 purely and simply forgot to bet on the Net”
In this article, we’ll explore the top reasons why a website is essential for any business in this digital age.
Access to information 24 hours a day, 365 days a year
Have you ever had to give up on a potential client who showed up just as you were about to close the doors of your business? Well, the difference between a physical place and a website is that you don’t have to close the doors of your site! Your business is always open on the internet. A business website can be visited at any time of day or night. It makes you much more accessible and allows those who do not wish to travel to meet you directly to have access to a certain level of information concerning your company and the products and services that you can offer it.
“Your business is always open on the internet”
Unlike traditional advertisements which have a very limited duration and a high cost, your prospects will be able to visit your site which acts as an advertisement for your company, at the time which suits them best and without being bothered by untimely advertisements. . Your website is a permanent and detailed advertisement that is presented to your potential customers at the precise moment when they need your services.
Instant Credibility Gains
The 21st century consumer is a skeptical buyer. Indeed, according to a study conducted by Weebly and relayed by the Business Wire , 56% of consumers surveyed say they do not trust a company that does not have a website. Having a professional quality website thus corresponds to a huge and instant gain in terms of credibility.
“56% of respondents say they don’t trust a company that doesn’t have a website. »
The first impression is the one that matters the most! A well-designed website allows you to showcase your expertise and position your company against its competitors. Your company website is your number 1 tool to stand out from your competitors.
If you have ever used certain traditional advertising media (display advertising, TV ads, print media, radio, etc.), you know that this type of advertising can be extremely expensive and that it is not possible to calculate the return on investment (ROI) of this type of advertising. In comparison, for a website and the digital marketing actions attached to it, it is possible to accurately measure your marketing efforts and calculate your return on investment. A professional quality and well referenced website offers a much better return on investment than traditional advertising media.
The vast majority of Silicon Valley startups that have succeeded in revolutionizing their industry have relied on a digital marketing strategy and an internet presence to achieve their goals. We are thinking here of companies such as Facebook, AirBnB, Uber, WhatsApp, Twitter, Instagram, Pinterest, which have revolutionized their industry in just a few years thanks to their presence on the web and their viral growth strategy using the Internet and social networks. social media.
Your ecommerce website should be seen as an investment rather than a business expense. If it is well designed and offers a good user experience, it will have positive repercussions on several spheres of your business, whether on your sales, your customer relationship or your reputation.
If you want to promote your business or market new services, your website should be your number 1 priority. In the digital age, this relatively small investment will pay off big by bringing you new customers and legitimizing your brand.
According to a study by Hootsuite in 2019, more than 4.4 billion people use the internet on a regular basis. In a world where people are spending more and more time on the internet, having a website to promote your business is becoming a necessity for the survival of your business. Even if you’re a small, local business, chances are that potential customers have already searched the internet to get to your website. And if you don’t have a site yet, you’ve probably missed several opportunities!
“Over 4.4 billion people use the internet on a regular basis. »
The Internet is a global community. With a website, your business becomes visible beyond your city or region. If done professionally, your website can be very effective in promoting your products and services to a wider audience. By attracting customers at the exact moment they are looking for your services, you will be able to convert ordinary visitors into leads and leads into customers.
Acquire data on your market
Did you know that with the help of a website integrating analysis tools you can accumulate information on each action carried out by the users of your site: which page is the most consulted, which product or service interests the most your users, which site refers to yours, which social media (LinkedIn, Facebook, Instagram, etc.) refers the most visitors to you, which advertising works best, which contact channel is the most effective, etc. ? In other words, your website allows you to accumulate information and statistics on the habits, needs and perceptions of your customers and prospects.
This information tells you what they like about your site and what puts them off. You will be able to modify its design and your approach so that it better corresponds to the needs of your target customers in order to better convert your visitors into customers. Your website allows you to obtain a lot of information on your market and on demand.
Using external tools that can be added to your site, a professional can measure the demand cycle for your market, set up profitable digital marketing campaigns with a precise and known return on investment, identify products to promote due to high search volumes, help you present your products and services in such a way that your message encourages your visitors to contact you.
Improve your customer relationship
Your website allows you to maintain a good relationship with your customers and prospects. With the help of simple and correctly configured tools, a website can be transformed into a real customer service platform in order to offer quality support and interact effectively with your customers and prospects.
Your website can interface with the latest generation customer relationship management (CRM) tools. You will have a multitude of customer service tools directly integrated into your site. For example, it is possible to install chat tools allowing your visitors to interact directly with you or your sales teams, chatbots connected to your internal knowledge base allowing you to be more efficient and spend less time to unnecessary customer interactions, automatic subscription to a newsletter or automatic creation of customer records in your CRM via contact forms, etc.
A website also allows your potential customers to answer questions they have about your products and services. For example, your visitors will be able to consult your products and services, your opening hours, your contact information or even access their billing data via a dedicated customer area. They won’t have to travel to access the information, which is much more convenient for them.
Multiply the possibilities in terms of marketing and sales strategy
Your website integrated with digital marketing tools will become an incredibly powerful marketing platform to access new markets and grow your business. These powerful tools will allow you to position yourself in lucrative niche market segments that are not exploited by your competitors.
The implementation of a natural organic SEO or paid (SEA) referencing strategy and viral marketing techniques on social networks correspond here to actions with high potential in terms of return on investment. The know-how and experience of professionals ( web agency , digital agency , SEO agency ) are essential here to accurately measure the return on investment of your marketing efforts and achieve success. We strongly advise you to use it.
Each of the digital marketing strategies that we offer our clients have proven to be effective. The choice of strategy to implement depends on your objectives, your resources and the particularities of your market. Do not hesitate to contact us to take stock of the type of digital marketing strategy that would suit you best.
In summary, in this article we have reviewed the main reasons why a website is essential to effectively address the modern buyer who is currently browsing the net in search of the type of service that you can give it to him. Setting up a website for your business is much easier and less expensive than you might think. For all these reasons, creating or redesigning a website for your business should be your number one priority.
We at zealsol offer professional website creation services ( company website or e-commerce website ) offering an exemplary user experience . Our websites respect all the technical criteria allowing a good referencing of your site on the main search engines.