zeal_admen, Author at Zeal Sol

Fundamental Principles of Web Design

Like the phrase “beauty is in the eye of the beholder”, the effectiveness of a web design will be judged by the users of the web page and not by the owners. There are many factors that affect the usability of a website, and it is not only about the form (how good it looks), […]

Search Engine Marketing – What is it and how does it work?

Positioning a web page on the Internet is not an easy process. There are many factors involved to consider. One of the many resources available for this is search engine marketing . However, what does this type of marketing consist of, and what is its fundamental purpose? Keep reading and find out the key aspects […]

SEO Trends to Know and Put into Practice In 2023

The Integration of AI in Digital Marketing AI has revolutionized the digital marketing landscape, offering brands invaluable insights into customer behavior and preferences. AI-based algorithms can help target potential customers more accurately and effectively, using the data to inform potential audience engagement strategies. By analyzing user interaction patterns with content, AI tools can identify trends […]

Top Social Media Marketing Trends in 2023

The Metaverse We start with the Social Media Marketing Trends for this 2023, the Metaverse. Many brands and companies have already started to create a virtual world on their websites, products and services, and also on social networks! The Metaverse is a virtual universe that has arrived to change the digital world as we knew […]

Why Every Company Needs a Business Website In 2023

Does your business operate without a website? If the answer is yes, it’s a bit like your business doesn’t exist, or at least it might no longer exist in the short or medium term. Indeed, according to a study by Email-Brokers relayed by Le Figaro , “81% of French companies that went bankrupt in 2013 […]

Conversational Marketing and Customer Experience

AI and machine learning, News, Omnichannel Conversational Marketing and Customer Experience: The Value of Chatbots and Customer Satisfaction Conversational Marketing: How to Build Trust and Strong Customer Relationships is a next-generation approach, involving one-on-one conversations that are relevant to customers on their journey to purchase. This strategy, especially interactive and therefore more personal, makes the […]

Applications Of Artificial Intelligence In Digital Marketing

Artificial intelligence applications in digital marketing are present throughout all processes. These Smart insights graph illustrates this: Artificial Intelligence Marketing Applications AI is not only present in all stages of the digital marketing funnel, but it can also help us improve results in each of them. Let’s go into a little more detail and see […]